Healthcare Marketing Impact Awards
Gold award for Community Outreach campaign
Eric Mower and Associates
Provider/Insurer, Syracuse , NY
"Painkillers kill more than pain."
Blue Cross and Blue Shielld of Western New York
Prescription drugs offer powerful relief from pain and discomfort. But the flip side is that painkillers, since they're opiates just like heroin, also can be powerfully addictive. The warning: "Painkillers kill more than pain."