Healthcare Marketing Impact Awards
Gold award for Integrated campaign
Provider/Insurer, Minneapolis , MN
"Nine Days in November"
Wellmark Blue Cross and Blue Shield
"Nine Days in November" chronicles the agency's run-up to the launch of the ad campaign, at the lowest point for the troubled HealthCare.gov. The ad spots have some fun with the website's foibles and remind consumers that there's more than one place to buy health insurance. Just contact Wellmark.
Des Moines, Iowa