Aetna, part of CVS Health, has partnered with tech giant Apple to roll out the new personalized health app Attain.
Attain will provide Aetna members using an Apple Watch personalized health goals and recommendations as well as the ability to track their daily activity levels, the companies said Tuesday. It will offer incentives for taking action to improve health and well-being.
For example, recommendations are based on clinical guidelines and may include notifications to get vaccinations or refill medications. It also will highlight the availability of lower-cost options for lab tests and imaging, the companies said. Rewards may include points that can be redeemed to defray the cost of a member's Apple Watch or gift cards.
"We're designing Attain to be personalized and clinically relevant to where each individual is in their health journey," said Dr. Alan Lotvin, executive vice president of transformation for CVS Health, in a statement. "This is an ambitious challenge, and we will adapt and improve over time to create the best experience for our members."
Aetna members interested in the app may need to act fast. Attain initially will be available on a first-come, first-serve basis to between 250,000 and 300,000 Aetna commercial members who sign up to use it.
"Aetna, Apple partner on personalized health app" originally appeared in Crain's New York Business.