Overall fundraising numbers are still strong, however, thanks to stable income from larger gifts. But even so, Christopher worries the new law, which removes the giving incentives for that very group, could hurt the foundation.
“We had already seen a little bit of a decline in the midrange of giving, which again may be exacerbated now by the influence of the provisions of the new tax law,” he said.
Most children's hospital administrators said the tax law won't change their messaging to potential donors. Campaigns will still focus on how the money is used: the life-threatening illnesses cured, the high proportion of Medicaid patients treated and the innovative research being performed.
“That's where we spend all of our time—communicating what impact the donor can have on children,” said Tim Robinson, chief financial officer of Nationwide Children's Hospital in Columbus, Ohio.
Administrators agreed that donors are more driven by their emotional desire to give to an organization they believe in and less by tax incentives.
“The tax benefit really is low on their list of motivators,” said Erin Markuson, assistant vice president of major gifts at Lurie Children's Hospital Foundation in Chicago. “They're really truly looking to make a difference. They want to have a meaningful impact with their philanthropy, regardless of whether they get a tax benefit as a result of their donation.”
Specific donors are listed on a recognition wall or honored with plaques such as those on an elevator and the family great room. (Emily Olsen)
Some believe the tax law could also have positive effects on philanthropies.
In addition to the lower tax rate, lots of people will receive larger deductions under the new law than in the past, said Patricia Fries, director of gift planning for University Hospitals and Rainbow Babies & Children's Hospital in Cleveland. On top of that, the tax law repealed the so-called Pease limitation, which capped high earners' itemized deductions.
“That has allowed people to keep more of the money they've earned and therefore they have more discretionary income than ever, which they can use for charitable planning purposes,” Fries said. “There is the possibility that it may come out to be an even bigger philanthropic year when all is said and done.”
The whole point of tax reform was to boost the American economy: to grow gross domestic product and household wealth, said Christopher of the Children's Medical Center Foundation.
“If the net result down the road of tax reform is that it can actually strengthen and boost the vitality of the American economy, it may empower donors to want to give more and invest more in the causes they really care about,” he said. “We hope that will be true, but we're realistic in knowing that the trends have been heading in the other direction in terms of the number of givers and that the likely effect of some of the provisions in tax reform are going to be that they may disincentivize or slightly depress giving.”
Betsy Chapin Taylor, president of consulting firm Accordant Philanthropy, said it's still unclear what, if any, impact the tax law will have on children's hospital fundraising.
“Tax advantages may mean they can simply do more,” she said. “But I don't think it will determine if they give. I think it will just determine how they give.”
Some stakeholders and lawmakers are championing the idea of a universal charitable deduction that individuals and couples can take on top of the standard deduction. A few proposals have been introduced in Congress. An Indiana University study found such a deduction would increase charitable giving by about $18 billion.
Some advocates are also pushing to have the charitable deduction deadline pushed to April 15. If that were the case, filers would make more logical giving decisions based on their tax returns, Christopher said.
“That has a fair amount of traction in Washington right now,” he said.
In the absence of legislative solutions, Christopher said he encourages donors to bunch their gifts and donate every two or three years instead of annually. That allows them to itemize and claim a large deduction in the year they donate, and then return to taking standard deductions in the off years, he said. He is also championing a little-known provision of the tax code that allows people who are at least 70½ years old to make direct rollover gifts from individual retirement accounts.
“I think the motivation is personal and it's emotionally driven and it's because of a desire to make a difference,” Christopher said. “But I do think the tax code shapes those gifts around the timing and the size and which particular tools, which particular assets the donors want to use.”
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