The outcome: It's going to require a lot of responsible investment to make sure our organization is actively engaged. We're not just contributing resources, we are co-owning the problem. We have to partner with a lot of people, a lot of agencies and a lot of organizations. We don't think that we're coming in with a magic pill, but we are coming in with a strong commitment that we're working to solve what we consider to be an unacceptable problem in the 21st century. This is not about being a social program, but being socially responsible for the greater good of the community, which impacts all of us. So it's not about them, it's about we.
Response from those involved: It's the perfect example of a team effort. But it also required our finance unit to put the same discipline around this investment that we do all of our other investments. So when we went to the board, we could tell our story about how this fits into the strategy of community health and the board supported it.
Advice to execs in similar positions: Something like this is not about solo leadership, it really is how do you galvanize the right people and how do you clearly identify what you're trying to solve. People need to be energized by an effort like this and if it creates energy in the organization, you'll have a good chance at solving the problem.
Describe your leadership style: Passionate, fun, energized and future-thinking.
How would others describe it: Passionate, fun, energized, future-thinking and enjoys what he's doing, but he also speaks his mind and people may not like what they hear sometimes.