As Google's parent company, Alphabet, continues its push into healthcare, it could spur more traditional healthcare technology companies to race to keep up, pushing the industry overall toward more dramatic change.
Google is here. Now the rest of healthcare has to keep up
If traditional companies don't innovate quickly, they will fall behind and might lose business, according to analysts and industry leaders.
"Any time Google tries to enter your industry, that's a very big competitive threat," said Nilesh Chandra, senior leader in PA Consulting's healthcare business. "If healthcare data companies are serious about being big players, they'll need to accelerate their products and features to market."
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