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Sponsored Content Provided By Waystar
This content was created by and paid for by an advertiser. The Crain's editorial department was not involved in the creation of this content.
February 28, 2018 11:00 PM

Waystar™, the Combination of Navicure® and ZirMed®, Simplifies and Unifies Healthcare Revenue Cycle

Unified cloud-based revenue cycle technology empowers organizations to collect more with less stress and less cost

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    Matthew Hawkins
    CEO, Waystar

    Waystar is the combined organization of Navicure and ZirMed, the two top-rated providers of revenue cycle technologies according to KLAS® and Black Book Research®. The companies united in November 2017. Waystar simplifies and unifies the healthcare revenue cycle with innovative technology that empowers clients to collect more with less stress and less cost, so they can focus on their goals, patients and communities.

    Why did Navicure and ZirMed come together to form Waystar? How are the two companies better together?

    MH: By uniting the industry's two top-performing revenue cycle technology leaders as Waystar, we are ensuring providers across all care settings are more empowered to optimize their financial and operational results leveraging our end-to-end solution offering. Healthcare organizations no longer need to choose between the two best providers of revenue cycle technology. With Waystar they get both. Our innovative technologies and top-ranked service enable us to simplify and unify the revenue cycle for our clients across the care continuum. In fact, Navicure and ZirMed have competed against one another for KLAS' top honors in each of the last ten years. One of the two companies has been honored as Best in KLAS® every year since 2010 including 2018. This speaks to how hard we work to continue to earn our clients' business each year. As one company we'll work even harder to provide enterprise-class solutions and an exceptional client experience.

    What's keeping healthcare leaders up at night in 2018 and how is Waystar addressing those market demands?

    MH: Most healthcare organizations struggle to implement best practices across several stages of the revenue cycle. A typical

    organization must try to adhere to dozens of payers' changing requirements. Getting paid is a never-ending battle. What's worse, most technology vendors can address only a portion of the revenue cycle challenge. Waystar's solutions help unify and simplify the revenue cycle in virtually every care setting with advanced data analytics capabilities. As the industry continues to consolidate, integrated health systems are increasingly looking to technology partners that can provide solutions across all care settings. Navicure and ZirMed coming together as Waystar ideally positions us to drive further advancements and help organizations collect more efficiently.

    How can RCT solutions like Waystar's help organizations address healthcare consumerism, while simplifying and unifying reimbursement?

    MH: With the continued proliferation of high-deductible health plans, patients are seeing their premiums and deductibles rise. Patient choice and shopping also continue to increase the threat of patient retention. With this, organizations are looking to improve all interactions with patients and deploy better patient-centric billing and payment practices. Where billing was once a business-to-business transaction between providers and insurers, consumer-centric pricing transparency and convenience challenges providers. Innovative solutions are making it easier for patients to understand what they owe and provide payment choices and convenience to enable them to pay more quickly and reliably. They include a cost estimate before or at the time of service, improving transparency and giving patients confidence and flexibility to pay with a credit card securely stored on file. Through these various processes, organizations can meet their patients' needs while driving better financial performance. Automating your entire revenue cycle can further streamline reimbursement while improving both your bottom line and patient satisfaction.

    How can embracing a unified cloud technology help organizations take charge of their revenue cycle?

    MH: The appeal and demand for cloud-based technologies is exploding across all industries around the world, and the

    U.S. healthcare industry is no exception. Not only can cloud-based software help better predict and identify trends in an organization's financial data across multiple locations, it's also easier to scale when your organization opens new offices or acquires other practices. Unified cloud-based solutions upgrade features, functionality, and security patches automatically, making them easier to manage than traditional applications. The cloud also offers a secure and convenient way to quickly bring revenue cycle capabilities online to ensure

    organizations can respond to growing consumer demand in a timely manner. With cloud technology, practice and hospital staff are no longer bombarded by menial tasks including pulling data reports, hunting down patients for payment or sifting through hours of paperwork. Instead they can focus on better patient care.

    Sponsored By:


    waystar logo

    To learn more about Waystar, please visit www.waystar.com.

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