Kaufman Hall is a management consultant and performance management software provider to the healthcare industry. Paul
Crnkovich leads the firm's Consumer Strategy Practice which advises hospitals and health systems on consumer-centric
delivery strategies, pricing strategies, enterprise strategic planning, and market development and growth strategies. Mr. Crnkovich has more than 25 years of consulting and marketing experience in the consumer products and healthcare
industries. He received his M.B.A. from Harvard Business School and his B.A. in Government from Harvard University.