A new line of greeting cards designed for Allegheny Health Network aims to give women more than generic get well wishes. "Happy kick out cancer day!", "Happy cast decorating day!" and "Happy here's to weird cravings day!" are just some of the 20 sentiments expressed on the cards.
Noting the bland platitudes on most health-related cards, Pennsylvania-based AHN saw an opening and partnered with advertising agency Doner to roll out more customized healthcare greetings. These cards, written and designed by women at the ad agency, target female patients of all ages, addressing topics such as fighting cancer, joint replacement, heart health and medical tests.
The greeting cards are part of a larger campaign, "All of her, all of her life," that is working to highlight the stories of real female patients and their personal healthcare experiences ranging from fighting cancer to giving birth. AHN is also branding all of its women's services as AHN Women.
The initial run of 40,000 cards, made available for free, was snapped up quickly. So more than 350,000 more are now being distributed, also for free, at Giant Eagle pharmacy locations, in addition to AHN hospital gift shops and Highmark Health corporate office locations.