In his more than two years as leader of the American Hospital Association, CEO Rick Pollack has transformed the look and approach of the lobbying organization.
Much of its senior management has turned over, departments have been revamped and this month its 90-plus year-old flagship magazine will print its last issue.
Over the past two years, divisions focused on governance, diversity and physicians have been retooled. Health Forum, a for-profit subsidiary that sells hospital data to the industry, has also been restructured, including the shuttering of Hospitals & Health Networks. Pollack said the latter move is intended to deliver a more succinct, cohesive message to AHA members.
"We are not backing off from providing the content, insight and analysis, we are just delivering it in a different form in a more streamlined, consolidated fashion," Pollack said.
There have also been sweeping leadership changes. Neil Jesuele, former CEO of Health Forum and AHA executive vice president; John Evans, the former CFO; John Combes, former president of AHA affiliate the Center for Healthcare Governance; and former American Organization of Nurse Executives CEO Pamela Thompson, all retired.
Tomas Leon, former CEO of the Institute for Diversity in Health Management, relocated to Arizona for a new job closer to home; Maulik Joshi, former president of Health Research and Educational Trust, went to work for Anne Arundel Health System as COO; and Amy Mosser, former COO of Health Forum, took on the COO position at consulting firm LaunchPoint.
Pollack said that in redefining the association, the goal is to more closely align operations with advocacy at the forefront, followed by thought leadership, knowledge exchange, and being an agent for performance and quality improvement. Some of the structural changes have allowed the association to invest in its advocacy role.