The hits keep coming for New York City-based ad agency The Bloc, which was awarded the Best in Show in this year's Healthcare Marketing IMPACT Awards. The prize comes a year after being named Agency of the Year.
The Bloc's 2017 gold-winning integrated campaign, “Hearing Voices of Support,” earned the Best in Show award for multimedia work toward increasing awareness of schizophrenia on behalf of patients, their families and caregivers, relying heavily on the help of the Schizophrenia and Related Disorders Alliance of America. The Bloc this year also won a bronze award for the Integrated Print Campaign of the Year.
The Bloc chose the challenge of schizophrenia awareness for a pro bono project in part because two people on the creative team have a personal connection to disease, said Sharon Howard-Butler, senior vice president and creative director for copy at The Bloc. Howard-Butler has a family member with schizophrenia and Brit Till, executive vice president and creative director, has a friend who was diagnosed with one of the various schizophrenia-related illnesses.