These are interesting times for healthcare marketers. Not only does the playing field continue to change, but the competition is becoming much more intense.
Beyond relying on traditional campaigns—direct mail, print and radio ads—to draw in consumers, providers find themselves vying for eyeballs and engagement on instant feedback channels like Facebook, Instagram and Snapchat.
Beyond that, marketing departments have the unenviable task of putting healthcare's evolving business model into context.
