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September 02, 2017 01:00 AM

2017 Marketing IMPACT Awards finalists announced

Modern Healthcare
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    Modern Healthcare and sister publication Advertising Age are honored to announce the finalists for the fourth annual Healthcare Marketing IMPACT Awards competition.

    The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.

    A distinguished panel of judges chose the top messaging campaigns by providers, insurers, pharmaceutical companies, suppliers, vendors and advocacy groups that were designed to responsibly inform and educate healthcare consumers.

    More than 200 entries were submitted, representing several types of marketing campaigns. Gold, silver and bronze winners in the industry sector subcategories will be announced in a special section in the Nov. 13 issue of Modern Healthcare and online.

    The awards will be presented at a Nov. 7 dinner in Chicago during Modern Healthcare's annual Strategic Marketing Conference.

    The finalists are presented in alphabetical order by campaign type, with agency/firm in bold and client, campaign title in italics.

    AUDIO CAMPAIGN OF THE YEAR

    Blackbird​ Communications​ Group

    "Healthier​ Insurance"

    CareConnect​ Insurance Co.

    Creative​ Department

    "MSK​ Radio​ Spots"

    The​ Christ​ Hospital​ Health​ Network

    Wongdoody

    "We​ Treat​ Cancer​ With​ People"

    Cedars-Sinai

    DIGITAL CAMPAIGN OF THE YEAR

    Adams​ Outdoor​ Advertising / St. Luke's University Health Network

    "March​ Gladness"

    St.​ Luke's​ University​ Health​ Network

    Blackbird​ Communications​ Group

    "Healthier​ Insurance"

    CareConnect​ Insurance​ Co.

    Cardinal​ Health​ /​ Edgepark​ Medical

    "Project​ MVP​ (Most​ Valuable​ Patient)"

    Doner

    "Living​ Proof"

    Allegheny​ Health​ Network

    OTSUKA

    "PsychU​ 'Stigma'​ Campaign"

    Otsuka​ America​ Pharmaceutical

    Wunderman​ Health​ and​ Weber​ Shandwick

    "Pronamel​ Strong​ &​ Bright​ Enamel—Strong​ Looks​ Good​ On​ You"

    GlaxoSmithKline​ (GSK)​ Pronamel​ Strong​ &​ Bright

    DIRECT MAIL CAMPAIGN OF THE YEAR

    Hagopian​ Ink

    "Montefiore​ Gala"

    Montefiore​ Health​ System

    Partners​ &​ Simons

    "Power​ of​ YES"

    Horizon​ Blue​ Cross and​ Blue​ Shield​ of​ New​ Jersey

    Weber​ Shandwick

    "The​ Retreat​ Direct​ Mail​ Summer​ 2017"

    Sheppard​ Pratt​ Health​ System

    INTEGRATED CAMPAIGN OF THE YEAR

    blr|further

    "There's​ a​ Gap​ That​ Exist​ in​ Arkansas"

    St.​ Bernards​ Healthcare

    Downtown​ Partners​ &​ Beat

    "This​ is​ Presence"​

    Presence​ Health

    Equitas​ Health

    "Let's​ Talk​ About​ PrEP"

    Indiana​ Donor​ Network

    "Driven2SaveLives"

    Jessica​ Lanier​ Walden

    "Unmasking​ Mental​ Illness"

    River​ Edge​ Behavioral​ Health

    Marina​ Maher​ Communications

    "JJMDC​ Unites​ 53,000​ Employees​ to​ Reach​ More​ Patients.​ Restore​ More​ Lives."

    Johnson​ &​ Johnson​ Medical​ Device​ Companies

    StoneArch

    "One​ Heartland"

    One​ Heartland

    StoneArch

    "Medela​ Sonata​ Launch"

    Medela

    The​ Bloc

    "Hearing​ Voices​ of​ Support"

    Schizophrenia​ and​ Related​ Disorders​ Alliance​ of​ America

    PRINT CAMPAIGN OF THE YEAR

    blr|further

    "Mission-This​ is​ the​ Heart​ of​ Who​ We​ Are"

    St.​ Bernards​ Healthcare

    Doner

    "Opioids:​ Know​ the​ Rx"

    Cuyahoga​ County​ Opiate​ Task​ Force

    GSD&M

    "Let's​ Grow​ Old​ Together"

    Walgreens

    Palio

    "Intac"

    Grunenthal

    Partners​ &​ Simons

    "Power​ of​ YES"

    Horizon​ Blue​ Cross​ Blue​ Shield​ of​ New​ Jersey

    Steve​ Turner

    "Be​ Stronger.​ Care​ Harder.​ Love​ Deeper."

    Sinai​ Health​ System

    The​ Bloc

    "Health​ Well​ Next-Spring​ issue"

    The​ Bloc

    SOCIAL MEDIA CAMPAIGN OF THE YEAR

    AbelsonTaylor

    "Sunovion​ #MyEpilepsyHero​ Social​ Media​ Campaign"

    Sunovion​ Pharmaceuticals

    Atlantic Health System

    "#AskHer"

    Atlantic​ Health​ System

    Avant​ Healthcare​ Professionals

    "We're​ Hiring​ Nurses!"

    imre

    "Save​ Your​ Breath"

    AstraZeneca

    Ogilvy​ &​ Mather

    "Take​ A​ Moment"

    Aetna

    Pierce​ Cote​ and​ Cape​ Cod​ Healthcare

    "'We​ Are​ Cape​ Cod​ Healthcare'​ Branding​ Campaign"

    Cape​ Cod​ Healthcare

    The​ Bloc

    "Hearing​ Voices​ of​ Support"

    The​ Bloc

    VIDEO CAMPAIGN OF THE YEAR

    GSW

    "Whose​ Diabetes​ Do​ You​ Have"

    Lilly​ Diabetes

    HY​ Connect

    "Change​ the​ Play​ 'Kids​ Club'​ Game​ Show"

    Riley​ Children's​ at​ Indiana​ University​ Health

    Ishtehari

    "Bright​ Star"

    Johns​ Hopkins​ Global

    JUICE​ Pharma​ Worldwide

    "Take​ On​ TD"

    Neurocrine​ Biosciences

    Marcus​ Thomas

    "Fingers​ Video"

    Dexcom

    Sensis

    "Smokeless​ Doesn't​ mean​ harmless"

    U.S. Food and Drug Administration

    SPM​ Marketing​ &​ Communications

    "UTMB​ Wonders"

    University​ of​ Texas​ Medical​ Branch​ at​ Galveston

    The​ Christ​ Hospital​ Health​ Network

    "Healthspirations:​ Wholesome​ Kitchen"

    The​ Christ​ Hospital​ Health​ Network

    WEBSITE CAMPAIGN OF THE YEAR

    Avera​ partnered​ with​ Geonetric​ of​ Cedar​ Rapids,​ Iowa

    "Avera.org"

    Avera​ Health

    Brown​ Parker​ &​ DeMarinis​ Advertising

    "Turn​ For​ The​ Better"

    HCA​ Midwest

    GSD&M

    "Let's​ Grow​ Old​ Together"

    Walgreens

    LiquidHub

    "Puberty​ Too​ Soon"

    AbbVie

    StoneArch

    "Veran​ Medical"

    Veran​ Medical

    TopNotch​ Innovative

    "Cape​ Cod​ Health​ News​ Brand​ Journalism"

    Cape​ Cod​ Healthcare

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