The program recognizes the healthcare industry's best advertising, marketing, promotion and communication campaigns across all media platforms. With the rapidly changing environment challenging healthcare organizations in all sectors, communicating clear, meaningful and impactful messages is more important than ever.
Awards will be given to campaigns that best promote the health of individual patients, groups and communities and help organizations thrive and grow in today's competitive and dynamic healthcare environment.
Special awards for the Agency of the Year and Best in Show will also be presented.
The senior editors of Modern Healthcare and Advertising Age will once again select the winner of the Healthcare Marketing IMPACT Visionary Award, given annually to an outstanding individual who has effectively and ethically built public understanding of healthcare issues and made a lasting contribution to the industry over the course of his or her career.
All the award winners will be featured in a special section of the Nov. 13 issue of the magazine and an expanded online presentation.