If you believe you are healthy, then why change?
New proprietary research from Wunderman Health has discovered that a majority of people – regardless of the severity of their condition – often believe they are healthier than they actually are. This misperception creates a critical challenge: how to inspire change when change is not perceived as necessary?
Today, companies create vast amounts of advertising and content designed to influence new behaviors. However, data now shows that while many consumers find educational content "satisfactory," these traditional approaches may not feel personally relevant, ultimately reinforcing a state of inaction - or "health inertia.”
Consumers suffering from health inertia represent a missed revenue opportunity for drugmakers, devicemakers and other health-related companies, and can represent a serious cost burden for providers and insurers who can suffer financially if their patients aren't healthy. These firms must find new ways to more effectively address individuals' personal perceptions and motivations, so that they can inspire immobile consumers to take steps to improve their health and prevent illness.
This dynamic webinar will share insights on how healthcare companies can address these new rules of engagement, and experts will provide data-driven strategies specifically designed to disrupt health inertia.
Additionally, the session will:
- Discuss the battle of perception vs reality, offering best practices for better targeting consumers suffering from health inertia
- Delve into how companies can harness the power of data to uncover insights that inform content that is personalized and relevant
- Explore artificial intelligence and advanced analytics techniques that can help identify what is needed to get consumers to act on their health