Envision Healthcare has rebranded its giant physician staffing business as Envision Physician Services to reflect the scope and breadth of its offerings.
The late 2016 merger between Envision and Nashville-based Amsurg created the nation's largest physician services company with 23,000 physicians and advanced medical practitioners who staff hospital departments, including the emergency room, radiology, anesthesiology and neo-natology.
Hospitals increasingly are contracting out staffing of multiple departments instead of individually to smooth patient handoffs, reduce costs and efficiently manage care, said Robert Coward, president of Envision Physician Services.
The $10 billion, all-stock merger brought together Envision's focus on emergency room and hospitalist or hospital internist staffing, largely through its EmCare division, with Amsurg subsidiary Sheridan and its expertise in the other specialties, he said.
Envision Physician Services is now positioned to bid physician-staffing contracts for an entire hospital or system, Coward said.
The newly named division, Coward said, is "a more direct reflection of what we do."
Amsurg also contributed to the merged company its giant ambulatory surgery center division, while Envision has a leading ambulance business and population health management subsidiary that it is contemplating divesting.
Coward declined to comment on the possible divestitures, except to say Envision continues to assess how it will proceed with those businesses.
The newly branded physician services unit represents about $6 billion of Envision's total annualized revenue of $8.5 billion. It is its fastest-growing segment through acquisitions and organic growth.
The merger vaulted Envision past Knoxville, Tenn.-based TeamHealth as the nation's largest physician-staffing firm. TeamHealth was on pace to post revenue in 2016 of about $3.5 billion until it was bought by Blackstone Group for $6.1 billion and taken private.
The combined Envision is just starting to take advantage of cross-selling opportunities, in which Envision targets the former Amsurg customers for physician services and vice versa.
Envision Physician Services will be marketed through a variety of traditional and social channels, said Kim Warth, Envision national director of communications.
It just went live with its own website, she said. Additionally, the business has a new logo, an advertising and marketing campaign is in the works and Envision will have one presence at trade shows for the new division instead of EmCare and Sheridan having separate booths, she said.
The marketing campaign and its budget are under development, Warth said.