Who: John Sculley, 77
New role: Chairman and chief marketing officer at Southborough, Mass.-based RxAdvance, a cloud-based pharmacy benefit manager launched this year.
Background: Sculley was CEO of Apple from 1983 to 1993 and is known for ousting founder Steve Jobs. A longtime adviser and investor in tech startups, he turned his sights to healthcare, which he said “missed much of the innovation that had gone on in other industries.” He's a founding investor and has been vice chairman of RxAdvance, projected to bring in $65 million in revenue this year but expected to see a surge in sales in the coming years.
Chronic care: By focusing on managing medications for chronically ill patients, RxAdvance can save money for clients and improve patients' quality of life, Sculley said. “You can't improve the sustainability of our healthcare system without figuring out how to have a significant impact on those chronic-care patients.”
Data-driven: RxAdvance uses clinical, claims and population health data to improve outcomes. “This is patient data that has been in the system, but never accessible in an actionable way, and it's able to unlock billions of dollars of unnecessary spend,” Sculley said.