Healthcare Marketing IMPACT Awards celebrate the best in healthcare marketing

Modern Healthcare and sister publication Advertising Age have long reported on the most important and exciting trends in healthcare and marketing, respectively. For the past three years, we have partnered to recognize the best in marketing/advertising creativity and innovation happening through collaborative efforts in our industries.

The Healthcare Marketing IMPACT Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.

This is an exciting time for healthcare. All industry stakeholders face unprecedented challenges—from value-based payment and population health, to demands for increased transparency and high expectations from savvier, more empowered consumers. As healthcare shifts gears, so will marketing.

For these reasons, Modern Healthcare and Ad Age are proud to spotlight work that advances the missions of providers, insurers, pharmaceutical and supplier organizations as well as educational and advocacy groups. Their efforts to deliver high-quality, affordable and accessible care, promote the health of individuals, groups and communities and help organizations thrive and grow in today's rapidly changing healthcare environment deserve attention.

We also want to congratulate Nancy Schlichting, this year's winner of the Healthcare Marketing IMPACT Visionary Award. The longtime CEO of Detroit's Henry Ford Health System, who is retiring at the end of the year, is being recognized for being a highly effective communicator in a complex industry and for her work advancing diversity in leadership.

We give heartfelt congratulations to all of this year's award winners. We also want to thank our esteemed judges for their time and commitment to helping us recognize the very best in healthcare marketing and communications.