September 29, 2016 01:00 AM

Webinar: Beyond the EHR: Cultivating Patient Engagement & Loyalty through CRM

Now available on On-Demand

About the Webinar

Many healthcare organizations initially looked to their EHRs and patient portals to support patient engagement, but are now realizing these technologies are not the complete answer. But if they're not, then what is? Enter Customer Relationship Management (CRM) systems, relationship-based, patient-facing technologies designed to deepen patient relationships across the care continuum and boost patient loyalty. When integrated together, EHRs and CRM systems can help hospitals and health systems achieve true patient engagement.

Join this webinar to:

Recognize the importance of patient engagement beyond the point of care.

Understand why EHRs and patient portals haven't been successful in supporting patient engagement.

Discover the goals of CRM systems and how they promote patient engagement.

Learn how to extend your EHR investment with a CRM system.

Kristin Hambelton

Chief Marketing Officer

Evariant

Kristin is responsible for leading marketing at Evariant, the leading growth acceleration platform for healthcare. She oversees all marketing strategy and operations including product marketing, branding, demand generation, and corporate communications. Prior to joining Evariant, Kristin worked for Adobe as a result of their acquisition of Neolane, where she served as vice president of marketing. She also held a variety of marketing leadership positions at other high-tech organizations including Kronos, IDC, and Digital Equipment.

Christina Galoozis

Custom Content Strategist

Modern Healthcare

Christina is a seasoned journalist, writer and editor with more than a decade of experience in media. She currently oversees Modern Healthcare's custom division for which she moderates panels and creates sponsored content for the Modern Healthcare audience. In the past, Christina has served as editorial director of three national magazines, a business editor at a Chicago investment bank, and a freelance writer/producer for various media outlets, including a stint at Modern Healthcare's sister publication Crain's Chicago Business. Christina holds a B.A. in magazine journalism from Indiana University with minors in French and political science.

Helpful Information

For more information on Modern Healthcare webcasts, visit ModernHealthcare.com/webinars or email [email protected].

The complete Webinar FAQ is at http://www.modernhealthcare.com/webinarFAQ.

I lost/never received my GoToWebinar email. How do I get to the webinar?

When the webinar begins, click here then enter the e-mail you used to register for the event.

Technical Questions

If you have difficulty logging into the webinar, can't hear the webinar or other technical questions, please call GoToWebinar's technical support line at 800-263-6317.

Non-technical questions

Non-technical questions can be directed to Christina Galoozis at [email protected] or 312-649-5229.

Slides

If slides are available for a presentation, they can be downloaded 15 minutes BEFORE the webinar begins and can be found by visiting ModernHealthcare.com/webinars and clicking on the information page related to the webinar you are attending.

Re-Broadcast

For registration only webinars the presentation will be available 48 hours AFTER the broadcast, links to a video recording will be available on the same page.

About Modern Healthcare Webinars

You may be contacted by the sponsor of this event.

If you are unable to view the webinar, you can still listen via the GoToWebinar phone number in your registration email. You can also download the slides by visiting ModernHealthcare.com/Webinars fifteen (15) minutes BEFORE the webinar start time.

The webinar will be recorded and made available for viewing after the event at ModernHealthcare.com/Webinars.

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