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August 11, 2016 01:00 AM

2016 Marketing IMPACT Awards finalists announced

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    Modern Healthcare and sister publication Advertising Age are honored to announce the finalists for the third annual Healthcare Marketing IMPACT Awards competition.

    The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.

    A distinguished panel of judges chose the top messaging campaigns by providers, insurers, pharmaceutical companies, suppliers, vendors and advocacy groups that were designed to responsibly inform and educate healthcare consumers.

    From March 21 through July 1, more than 280 entries were submitted, representing eight types of marketing campaigns. Gold, silver and bronze winners in the industry sector subcategories—as well as awards for Best in Show, Agency of the Year and Marketing Visionary—will be announced in a special supplement in the Nov. 14 issue of Modern Healthcare and online.

    The awards will be presented at the Nov. 9 Marketing IMPACT Awards dinner in Chicago.

    The finalists are presented in alphabetical order by campaign type, with agency/firm in bold and client, campaign title in italics.

    Audio Campaign of the Year

    The Bloc

    Regeneron Pharmaceuticals

    “The Sneak”

    Curiosity Advertising

    The Christ Hospital Health Network

    “For Your Pursuit”

    Hospice of Health First

    “Because Everyone's Journey Matters”

    Digital Campaign of the Year

    The Bloc

    “Caregivers Speak Up”

    The Bloc

    “HealthAwareNext”

    The Bloc

    Regeneron Pharmaceuticals

    “Collective Focus”

    The Bloc

    Regeneron Pharmaceuticals

    “The Sneak”

    Create Digital

    Hearing First

    Digital brand launch

    Cystic Fibrosis Foundation

    “CF Community First”

    Doner

    Highmark

    “Nudge” campaign

    FCB Chicago

    Biogen

    “Breaking Through”

    Hospice by the Bay

    “TMI is Good”

    Klick Health

    Takeda Pharmaceuticals USA

    “ENTYVIO Virtual Reality Experience”

    Direct Mail Campaign of the Year

    Cactus

    University of Colorado Hospital

    “The Human Harmonic Project”

    Hagopian Ink

    Montefiore Medical Center

    Motivations Magazine

    The WilMark Group

    Comprehensive Pharmacy Services

    “The Black Box" campaign

    Integrated Campaign of the Year

    Aetna

    “The Sleep Initiative”

    Arnold Worldwide

    Centers for Disease Control and Prevention's Office on Smoking and Health

    "Tips from Former Smokers"

    BGB Group

    AstraZeneca and Daiichi-Sankyo

    “Envy” campaign

    The Bloc

    “Caregivers Speak Up”

    CNN

    Eli Lilly & Co.

    “CNN Films presents 'I'll Be Me' ”

    Hospice by the Bay

    “TMI Is Good”

    The Johnson Group

    Erlanger Health System

    “World Class” integrated campaign

    Leo Burnett

    UnitedHealthcare

    “UnitedHealthcare Ways In”

    StoneArch

    Medela

    “Medela Through it All”

    Print Campaign of the Year

    AbelsonTaylor

    AstraZeneca

    “Iressa" global campaign

    The Bloc

    “HealthAwareNext”

    Elixir Marketing

    Bladder Cancer Canada

    “See Red? See Your Doctor.”

    Havas Tonic

    GlaxoSmithKline

    “Breo Asthma 'Puzzle' ”

    Hero Marketing

    Kaiser Permanente Colorado

    “Kaiser Cherry Creek”

    HY Connect

    Indiana University Health

    “Heart Scans” campaign

    Ronin Advertising

    Penn Medicine

    “A Life in Motion”

    Tangelo

    WHR Architects

    “WHR in the TMC”

    Social Media Campaign of the Year

    The Bloc

    “Caregivers Speak Up”

    Cardinal Health

    Fahlgren Mortine

    “Cardinal Health, RNspire Encourage Nurses to 'Share a Smile' ”

    CHPA Educational Foundation

    “Up & Away: National Poison Prevention Week”

    Craft & Commerce

    Bright Pink

    “AssessYourRisk: Too Important To 'Go Viral' ”

    Dana-Farber/Boston Children's Cancer and Blood Disorders Center

    “Childhood Cancer Awareness Month”

    Optum

    “#5in5—Industry Experts Answer Five Questions in Five Minutes”

    StrawberryFrog

    Orexo

    “Out the Monster”

    University of Utah Health Care

    “University of Utah Health Care and Utah Jazz Baby Draft”

    Vladimir Jones

    Centura Health

    “Cardiac Crooners”

    Video Campaign of the Year

    Arnold Worldwide

    Allergan

    “A Gut You Can Live With”

    CNN

    Eli Lilly & Co.

    “CNN Films presents 'I'll Be Me' ”

    Doner

    Highmark

    “Never Let Go”

    FCB Chicago

    Biogen

    “Breaking Through”

    Havas Adrenaline

    GSK Consumer Health

    “Benefiber Healthy Shape, This I Can Do”

    Havas Tonic

    Dystrophic Epidermolysis Bullosa Research Association of America (Debra of America)

    “Debra”

    The Johnson Group

    Erlanger Health System

    “World Class” TV campaign

    J. Walter Thompson

    Northwell Health

    “Birth of a New Health System”

    Riester

    Arizona Department of Health Services

    “DeNoble Files”

    White64

    Biotechnology Innovation Organization

    “Time is Precious”

    Website Campaign of the Year

    AbelsonTaylor

    AstraZeneca

    “EGFR-TKI Resistance” website

    AbelsonTaylor

    Syneron Candela

    “UltraShape” website

    The Bloc

    “Caregivers Speak Up”

    Cardinal Health

    Redesign of CardinalHealth.com

    Imagination

    be.group

    be.group website

    MU/DAI

    American Medical Association

    “AMA Career Planning Resource”

    NDP

    VCU Health

    “VCU Shift”

    Reingold

    CareConnect

    “CareConnect”

    White64

    Biotechnology Innovation Organization

    “Time is Precious”

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      • Digital Edition (Web Version)
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      • Data Points
    • Op-Ed
      • Bold Moves
      • Breaking Bias
      • Commentaries
      • Letters
      • Vital Signs Blog
      • From the Editor
    • Awards
      • Nominate/Eligibility
      • 100 Most Influential People
      • 50 Most Influential Clinical Executives
      • Best Places to Work in Healthcare
      • Excellence in Governance
      • Health Care Hall of Fame
      • Healthcare Marketing Impact Awards
      • Top 25 Emerging Leaders
      • Top 25 Innovators
      • Diversity in Healthcare
        • - Luminaries
        • - Top 25 Diversity Leaders
        • - Leaders to Watch
      • Women in Healthcare
        • - Luminaries
        • - Top 25 Women Leaders
        • - Women to Watch
    • Events
      • Conferences
        • Transformation Summit
        • Women Leaders in Healthcare Conference
        • Social Determinants of Health Symposium
        • Leadership Symposium
      • Galas
        • Health Care Hall of Fame Gala
        • Top 25 Women Leaders Gala
        • Best Places to Work Awards Gala
        • Top 25 Diversity Leaders Gala
      • Virtual Briefings
        • - Hospital of the Future
        • - Value Based Care
        • - Supply Chain Revenue Cycle
        • - Hospital at Home
        • - Workplace of the Future
        • - Strategic Marketing
        • - Virtual Health
      • Webinars
      • Custom Media Event: ESG Summit
    • Listen
      • Podcast - Next Up
      • Podcast - Beyond the Byline
      • Sponsored Podcast - Healthcare Insider
      • Video Series - The Check Up
      • Sponsored Video Series - One on One
    • MORE +
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