We're living in a unique moment in the history of healthcare. It's never been more important for leading organizations to start making bold changes that will help them nimbly adapt to the diverse needs of patients and better integrate new technologies that improve the quality of care.
It's often said that healthcare is years behind the digital revolution curve. With the growing “consumerization” of the healthcare economy, this lag does a disservice to the growing number of patients who are now shopping for high-quality, affordable care.
There are also growing pressures on the industry, including escalating costs, an aging population and adapting to requirements under the Affordable Care Act.
Large hospitals and systems are consolidating and expanding, and while some of these networks have been successful, organizations that hesitate to reinvent themselves by embracing a culture of transformation will struggle long term.
Too many executives at large, established institutions are still making the same mistake: They're not looking outside their own walls for new ideas and approaches. They're entrenched in a “stagnation mindset,” not collaborating in the development of solutions with entrepreneurs working to accommodate the care of the future.
But by adopting a “healthcare transformer mindset,” thinking like an entrepreneur and looking to external partnerships, these executives can encourage disruption within their own organizations.
Aurora Health Care, a large not-for-profit healthcare system based in Milwaukee, recently decided to take a lead investing role in StartUp Health, an organization leading a global movement to transform health by organizing the world's largest community of health and wellness entrepreneurs and stakeholders. This collaboration is consistent with Aurora's emphasis on transforming care processes and reflects a continued commitment to internal disruption.