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March 11, 2016 11:00 PM

Hospitals skewered for fast food

Modern Healthcare
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    The ads play off Chick-fil-A's ads that use cartoon cows urging consumers to eat more chicken.

    Chick-fil-A's ads famously feature cows looking to save themselves by urging you to eat more chicken. But a not-for-profit group wants you—and hospitals—to skip the chicken in favor of chickpeas.

    The Physicians Committee for Responsible Medicine recently posted billboards, bus ads and signs near 20 hospitals across the country that house Chick-fil-A restaurants imploring people to ask their hospitals to go “#fastfoodfree.” The ads feature doctors holding signs that read “Eat More Chickpeas,” riffing on the fast-food restaurant's campaign.

    “The goal is for hospitals to promote healthy environments, environments of wellness,” said Karen Smith, a senior dietitian with the group. “How can they do that if they are serving foods that are known to cause illness and disease?”

    Chick-fil-A did not respond to requests for comment. The Physicians Committee promotes a whole food, plant-based diet and advocates against animal testing in medical education and research.

    Champions of healthy eating have long suffered heartburn over fast-food restaurants in hospitals. According to the Physicians Committee, in addition to Chick-fil-A's hospital locations, at least 13 U.S. hospitals still have a McDonald's; at least four have a Tim Hortons; and at least five have a Wendy's.

    Salty, paper-wrapped foods, however, may be slowly exiting America's hospitals. The Cleveland Clinic, for example, ended its long-term lease with McDonald's last year.

    “We really wanted to walk the talk and focus on healthy food, exercise and keeping people out of the hospital,” said Eileen Sheil, a spokeswoman for the Cleveland Clinic.

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      • From the Editor
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        • Nominate/Eligibility
        • 100 Most Influential People
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        • Best Places to Work in Healthcare
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        • Healthcare Marketing Impact Awards
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        • Diversity in Healthcare
          • - Luminaries
          • - Top 25 Diversity Leaders
          • - Leaders to Watch
        • Women in Healthcare
          • - Luminaries
          • - Top 25 Women Leaders
          • - Women to Watch
      • Conferences
        • Digital Health Transformation Summit
        • ESG: The Implementation Imperative Summit
        • Leadership Symposium
        • Social Determinants of Health Symposium
        • Women Leaders in Healthcare Conference
      • Galas
        • Best Places to Work Awards Gala
        • Health Care Hall of Fame Gala
        • Top 25 Diversity Leaders Gala
        • Top 25 Women Leaders Gala
      • Virtual Briefings
        • - Hospital of the Future
        • - Value Based Care
        • - Hospital at Home
        • - Workplace of the Future
        • - AI and Digital Health
        • - Future of Staffing
        • - Hospital of the Future (Fall)
      • Webinars
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      • Podcast - Beyond the Byline
      • Sponsored Podcast - Healthcare Insider
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      • Sponsored Video Series - Checking In with Dan Peres
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