Rita Croom has been named senior VP and chief experience officer at Capella Healthcare, Franklin, Tenn.
Croom, 48, will lead service excellence and organizational development initiatives, including the system's Physician Leadership Academy and Leadership Development Institute. She previously served in a similar capacity at Union University's Center for Excellence in Health Care Practice in Jackson, Tenn., and HCA's TriStar Division, based in Brentwood, Tenn., supporting leadership development, employee engagement and patient experience improvement.