Modern Healthcare and Advertising Age have long reported on the most important and exciting trends in healthcare and marketing, respectively. Last year, for the first time, we partnered to honor the best in marketing/advertising creativity and innovation happening through collaborative efforts in our industries.
Once again, the Healthcare Marketing IMPACT Awards celebrate the exciting work being done to create and implement ethical messaging in healthcare. The awards recognize the industry's best advertising, marketing, promotional and communications campaigns across all media platforms. They spotlight work that advances the mission of provider, insurer, pharmaceutical and supplier organizations as well as educational and advocacy groups in their efforts to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.