Dr. Roy Smythe has been appointed CMO at Valence Health, a Chicago-based provider of population-health consulting services and software tools.
Smythe, 55, began his new role in late September overseeing the firm's clinical strategy, as well as over a dozen physicians, 100 nurses and other clinicians employed by the company. He replaced Carole Black, who has transitioned to a role in the company's advisory services and consulting division.
Before coming to Valence, Smythe was CMO at AVIA, a provider-led healthcare startup incubator based in Chicago, and HX360, a joint venture of AVIA and the Health Information and Management Systems Society offering technology solutions and services. He'll continue to work at HX360 as a senior adviser.
Smythe also served as senior VP for institute development and medical director of innovation for Scott & White Healthcare, now a part of Dallas-based Baylor Scott & White Health. He's expected to work with Valence's advisory services team to expand its care redesign efforts, as well as help the company further develop its population health software.