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Expert keynotes round out Modern Healthcare's strong lineup of presenters at 2015 Strategic Marketing Conference

Nashville, Tenn. – Chris Bevolo, executive vice president of consumer marketing and health systems practice leader at ReviveHealth, will deliver the opening keynote address at Modern Healthcare's Strategic Marketing Conference Oct. 29 in Chicago. Bevolo is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding.

His 2011 book, “Joe Public Doesn't Care About Your Hospital,” a manifesto for transforming healthcare marketing, has become the field guide for driving transformation in hospital marketing departments across the country.

Dr. Ronald A. Paulus, president and CEO of Mission Health, Asheville, N.C., will deliver the closing keynote address. Dr. Paulus has published numerous peer-reviewed articles and speaks regularly on the topics of healthcare quality and efficiency, innovation, physician leadership and new models of care.

“Having these two well-known keynotes anchoring our conference adds a great level of expertise to our existing lineup of recognized speakers,” said Fawn Lopez, publisher and vice president of Modern Healthcare. “Attendees at this year's conference will benefit from a full-day of education that will help them stay current and up-to-date on the latest trends and best practices in healthcare marketing.”

“The intimate atmosphere of our Strategic Marketing Conference allows attendees to have face time with speakers and fellow marketers,” said Maureen McKinney, Modern Healthcare's editorial programs manager. “This gives them the opportunity to share real-world lessons and learn from one another, in addition to the session offerings.”

The day's agenda also includes panel discussions focused on establishing and maintaining brand identity, using patient testimonials to drive marketing efforts, and using content marketing to engage patients. To learn more about Modern Healthcare's Strategic Marketing Conference, visit

The 2015 Strategic Marketing Conference is co-located with the Healthcare Marketing IMPACT Awards Dinner. Modern Healthcare and Advertising Age together recognize the very best in healthcare advertising, marketing, promotion and communication campaigns on and across all media platforms. This year's celebration of the 2015 winners takes place on Thursday, Oct. 29, at the Westin Chicago River North and includes a networking reception, dinner, and awards presentation showcasing the finalists' work.

Company Overview

Modern Healthcare is the most-trusted business news and information brand in the healthcare industry. Combining the power of a print publication, 24-7 digital news products, robust research and event platforms, Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions.

Crain Communications Inc. is a privately held media company producing trusted and relevant news publications, lead generation, research and data products, custom publishing and events with uncompromising integrity. Reaching more than 5 million business decision makers and consumers across the United States and in select markets in Europe and Asia, the company's portfolio includes many of the most influential media properties in the verticals they serve.

Media Contact:

Deborah Greif



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