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August 22, 2015 01:00 AM

Kaiser's Halvorson to receive Marketing Visionary award

Modern Healthcare
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    Halvorson

    George Halvorson, former chairman and CEO of Kaiser Permanente, has been named this year's winner of the Healthcare Marketing Visionary IMPACT Award.

    The award, which Modern Healthcare launched in 2014 with sibling publication Advertising Age, is given each year to an outstanding individual who has ethically advanced the public's understanding of healthcare issues and made a lasting contribution to the industry. The winner must have consistently demonstrated the ability to communicate complex healthcare information in a manner that is compelling, reliable and responsible.

    Halvorson led Oakland, Calif.-based Kaiser, one of the nation's largest integrated healthcare systems, from 2002 until his retirement in December 2013. During his tenure, he raised Kaiser's prominence and influence within the industry by making it a top priority to spread the word about Kaiser's diverse objectives and achievements to constituents inside and outside of the organization.

    That was especially true for the system's more than 180,000 employees. Every week, without fail, Halvorson would pen a letter highlighting their achievements, and the challenges facing the organization. Dubbed “Celebration Letters,” they covered a broad variety of themes. When not touting systemwide clinical accomplishments, he encouraged frontline healthcare workers to tackle thorny public health issues. In 2012, Halvorson compiled a compendium of the letters in a book titled KP Inside: 101 letters to the people of Kaiser Permanente.

    Key to his messaging methodology was the use of strong data points, as well as an emotional story to humanize the medical side of his weekly topic.

    Halvorson also has been active in the organization First 5 California, a not-for-profit, publicly funded initiative emphasizing the importance of optimal early childhood development. The initiative focuses on children's first five years of life, offering assistance and guidance for parents and families through a comprehensive network of education, healthcare, child care and other services. Halvorson has chaired the commission that oversees the program since 2013.

    The award will be presented at an Oct. 29 dinner in Chicago during Modern Healthcare's Strategic Marketing Conference. For more information, visit ModernHealthcare.com/impactawards.

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    • News
      • Current News
      • COVID-19
      • Providers
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      • Government
      • Finance
      • Technology
      • Safety & Quality
      • Transformation
        • Patients
        • Operations
        • Care Delivery
        • Payment
      • People
      • Regional News
        • Midwest
        • Northeast
        • South
        • West
      • Digital Edition (Web Version)
    • Digital Health
    • Insights
      • ACA 10 Years After
      • Best Practices
      • Special Reports
      • Innovations
    • Data/Lists
      • Rankings/Lists
      • Interactive Databases
      • Data Points
    • Op-Ed
      • Bold Moves
      • Breaking Bias
      • Commentaries
      • Letters
      • Vital Signs Blog
      • From the Editor
    • Awards
      • Nominate/Eligibility
      • 100 Most Influential People
      • 50 Most Influential Clinical Executives
      • Best Places to Work in Healthcare
      • Excellence in Governance
      • Health Care Hall of Fame
      • Healthcare Marketing Impact Awards
      • Top 25 Emerging Leaders
      • Top 25 Innovators
      • Diversity in Healthcare
        • - Luminaries
        • - Top 25 Diversity Leaders
        • - Leaders to Watch
      • Women in Healthcare
        • - Luminaries
        • - Top 25 Women Leaders
        • - Women to Watch
    • Events
      • Conferences
        • Transformation Summit
        • Women Leaders in Healthcare Conference
        • Social Determinants of Health Symposium
        • Leadership Symposium
      • Galas
        • Health Care Hall of Fame Gala
        • Top 25 Women Leaders Gala
        • Best Places to Work Awards Gala
        • Top 25 Diversity Leaders Gala
      • Virtual Briefings
        • - Hospital of the Future
        • - Value Based Care
        • - Supply Chain Revenue Cycle
        • - Hospital at Home
        • - Workplace of the Future
        • - Strategic Marketing
        • - Virtual Health
      • Webinars
      • Custom Media Event: ESG Summit
    • Listen
      • Podcast - Next Up
      • Podcast - Beyond the Byline
      • Sponsored Podcast - Healthcare Insider
      • Video Series - The Check Up
      • Sponsored Video Series - One on One
    • MORE +
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