Finalists chosen for Marketing IMPACT Awards

Modern Healthcare and sister publication Advertising Age are proud to announce the finalists in the second annual Healthcare Marketing IMPACT Awards competition.

The awards recognize the best in healthcare advertising, marketing, promotion and communication campaigns across all types of media platforms.

A distinguished panel of judges chose the best responsible messaging campaigns by providers, insurers, pharmaceutical companies, suppliers and advocacy groups that were designed to inform and educate healthcare consumers.

From March 23 to July 7, more than 180 entries were submitted, representing seven types of marketing campaigns. Gold, silver and bronze winners in the industry sector subcategories—as well as awards for Best in Show, Agency of the Year and Marketing Visionary —will be announced in a special supplement in the Nov. 2 issue of Modern Healthcare and online.

The awards will be presented at an Oct. 29 dinner in Chicago during Modern Healthcare's annual Strategic Marketing Conference. For more information, please visit ModernHealthcare.com/impactawards.

(Presented in alphabetical order by agency/firm. Agency/firm in bold, client/campaign in italics.)

• Print campaign of the year

agencyEA

Huron Healthcare, “Powered by Perspective”

Agency Entourage

eClinical Solutions, “Data Is Simply Beautiful”

BGB Group

Bristol-Myers Squibb/Immuno Oncology, “There's a Natural Killer Inside Everyone”

BOHAN Advertising

St. Thomas Health, “Nothing Shall Be Impossible”

Concentric Health Experience

Brovana/Sunovion Pharmaceuticals, “Second Wind”

Imagination

be.group, “be.magazine”

SPM Marketing & Communications

Brigham & Women's Hospital, “Life. Giving. Breakthroughs.”

• Digital campaign of the year

AbelsonTaylor

AstraZeneca, “Symbicort 'Rev the Fev' ”

Blue State Digital

Coalition to Protect America's Health Care, “Fight to Stop Hospital Cuts”

Current Studios

“Don't Stumble, Tumble” app for pediatric patients

Imagination

be.group, website awareness

90octane

TriZetto Provider Solutions, “A New Face for TriZetto Provider Solutions”

Pathway

Astellas Pharma U.S., “Myrbetriq/Run Pee Movie App Sponsorship”

The Huffington Post

Hologic, “HuffPost Partner Studio Breast Cancer Awareness Month Series”

• Video campaign of the year

Anderson Advertising and Public Relations

Phoenix Children's, “Patient Stories”

Blue State Digital

Coalition to Protect America's Health Care, “Hospital Heroes”

Duncan/Channon

John Muir Health, “Every Step”

Duncan/Channon

California Tobacco Control Program, “Wake up”

Message

Better Health East Bay, “Where People Come First, Better Health Follows”

Ogilvy & Mather

Aetna, “The 11 Initiative”

Pereira and O'Dell New York

Memorial Sloan Kettering Cancer Center, “More Science. Less Fear.”

• Social media campaign of the year

AgencyRx

AstraZeneca, “#BeBRCAware”

Baylor Scott & White Health

“HeartTXLive: Baylor Scott & White Health Executes First Live Tweet of a Heart Transplant”

Blue State Digital

Association of American Medical Colleges, “The American Doctor Shortage”

Cardinal Health

“Cardinal Health Empowers Nurses through RNspire”

IMRE

AstraZeneca, “Nexium: Connecting to Patients Through a Branded Social Community”

The Doctors Company

“Social Media Resources for Physicians”

Zig Marketing

UnitedHealthcare, “We Dare You to Share”

• Community outreach campaign of the year

Commerce House

Texas Health Presbyterian Hospital Dallas, “Texas Health Resources—Ebola”

Concentric Health Experience

“HealthFix”

Harmelin Media

Thomas Jefferson University, “Thomas Jefferson University Hospital: Naming Rights Campaign”

HCB Health

“Father's Day Colon Cancer Awareness Campaign”

Pixie Stuff

Centene Corp. and subsidiary Cenpatico, “No Bullying Zone”

St. Joseph Health

St. Joseph Health, “HealthCalling Blog”

StoneArch

Magic Arms, “RedEye Rebrand: Magic Arms”

• Patient education campaign of the year

AdvanceMarketWoRx

Avanir Pharmaceuticals, “PBA Facts”

Imagination

be.group, “be.you Senior Community Living Events/Consumer Guides”

Reingold

American College of Asthma, allergy and immunology, awareness campaign

Ruder Finn

Michael J. Fox Foundation, “Partners in Parkinson's”

Targetbase

GSK, “The Us In Lupus CRM Program”

Viva Partnership

Sandoz, “Mejor Cuidado, Mas Salud | Better Care, More Health”

• Integrated campaign of the year

AbelsonTaylor

AstraZeneca, “Symbicort 'Rev the Fev' ”

DePirro/Garrone

“Asante Snap Insulin Pump: A Simple Success Story in a Complex World”

Duncan/Channon

California Tobacco Control Program, “Wake Up”

Epsilon

Nicorette and NicoDerm CQ, “What's Your Why?”

FleishmanHillard

Get Covered Illinois, “Driving Enrollment and Education”

Grady Health System

“I Wouldn't Be Here Without Grady”

Grey

“Breathe Right—The Bedtime Stakes”

Intermark Group

Blue Cross and Blue Shield of Alabama, “We Cover What Matters”

Mithun

Wellmark Blue Cross and Blue Shield, “75 Days/75 Ways”

Optum

“Optum Game Changer Campaign”

StoneArch

Dr. Daniel Saltzman/University of Minnesota, “Project Stealth: Launching a Sneak Attack on Cancer”

Viva Partnership

Sandoz, “Mejor Cuidado, Mas Salud | Better Care, More Health”

Wongdoody

Cedars-Sinai Medical Center, “Cedars-Sinai Neuro Campaign”

Join us at a celebratory reception and dinner as we honor this year's Healthcare Marketing IMPACT Awards finalists. Get more information and register for the Healthcare Marketing IMPACT Awards reception and dinner.