Zelda Geyer-Sylvia, president and CEO of Blue Cross of Idaho, has announced that she will retire in the spring of 2016.
Geyer-Sylvia has been with the insurer since December 2006, when she joined Blue Cross of Idaho as executive VP and COO. She was tapped to head the company in 2012.
Before she worked at Blue Cross of Idaho, Geyer-Sylvia was president and CEO of M-Care, a not-for-profit managed-care company owned by the University of Michigan in Ann Arbor. M-Care was sold to Detroit-based Blue Cross and Blue Shield of Michigan in 2006.
Geyer-Sylvia also served as VP of plan administration for a 580,000-member health plan run by Kaiser Permanente in New York, and served as VP and COO of Community Health Plan, which offered insurance throughout Massachusetts, New York and Vermont.
