The chief experience officer, a new C-suite role charged with reducing patients' frustration with hospital care (“Quality quarterback,” Dec. 15, p. 27) is a welcome and logical approach for addressing HCAHPS scores and their financial incentives. Placing accountability in a single officer who will identify root causes of patient complaints and ensure their resolution is a model that many institutions will likely adopt as they seek to improve patient experience performance.
At the same time, the article offers subtle caveats about the need for “strong, visible support from the top” that in our eagerness to recruit this new officer, it would be wise to remember. Even the most expert CXO will be unable to achieve true patient-centeredness without a CEO willing to infuse the significance of patient experience throughout the organization, set clear expectations, measure performance in real time and create a hospital or systemwide incentive structure that will change behavior. That includes the will to celebrate the fulfillment of our covenant with patients and the courage to address its violations—no matter where they might occur.
The journey to a patient-centered culture is not only a moral imperative; it is, in fact, a business strategy in which patients and their families become our true customers. As such, they are worthy of the attention of our senior leaders who have authority, as well as the accountability, to change the culture.