HHS is rolling out online partnerships with three online firms to further promote HealthCare.gov during the current open-enrollment period, which ends Feb. 15.
Monster.com, a job-search website, will promote the website for consumers who are between jobs and hence between coverage. Peers.org, a second partner, is a site for workers in the “sharing economy,” self-employed or contractor labor associated with online platforms such as Uber. Those workers do not get health coverage because they are outside contractors, making them a natural target for the exchanges.
Finally, the agency will partner with Higi, a provider of interactive health stations tracking weight, BMI and other vital signs to supermarkets such as Kroger and Meijer. The company will post messages informing users of the open-enrollment period.
The agency has made several moves to increase outreach to potential HealthCare.gov customers, including a partnership with payment company PayNearMe, which is placing announcements on every receipt regarding open enrollment. PayNearMe has payment terminals in 7-Elevens, Family Dollar Stores and other retail locations, handling such transactions as utility and insurance payments.
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