Earlier this year, OfficeMax became a little too personal with one customer, sending a mailing to a man in Chicago with a street address that, after his own name, inadvertently included information about a family tragedy. An OfficeMax spokesman later blamed a third-party data broker the company had hired for exposure of the intimate information. On Monday, in a similar error, some California residents received e-mails from their health insurer, Anthem Blue Cross, with personal details about them contained in the subject line.
Oops! Health insurer exposes member data
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