It's a mistake that happens quite often. When implementing change brought on by regulatory and operational challenges, physician engagement is often neglected. This can result in complete failure of an initiative that an organization has spent millions to achieve.
The healthcare industry is going through massive changes because of regulatory requirements and reductions in reimbursement. Many of these changes are complex and are often being executed in the face of looming deadlines and high-stakes financial risk. Some may feel excluding physician engagement makes the initial transformation process easier. In truth, neglecting physician engagement can result in rework, additional expense, fines and penalties due to noncompliance with government regulations, and ultimately a loss of physicians and their patients to competitors. Taking the time to properly engage physicians early in a change initiative can be the difference between an initiative's success and failure.