This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Insurers, Digital Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: GO2 Advertising, Twinsburg, Ohio
CLIENT: EyeMed, Mason, Ohio
THE CAMPAIGN: Looking for a path to better vision care? EyeMed's health plans offer four stops along that journey in the company's “Roadmap” campaign.
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