This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Advocacy, Digital Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Blue State Digital, New York
CLIENT: Coalition to Protect America's Health Care
THE CAMPAIGN: Hospitals and ERs are valuable community resources—often at risk because of governmental action and inaction. That's the coalition's warning as it seeks to engage, educate and mobilize communities across the country, inviting them to join the group's advocacy efforts.
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