This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Providers, Digital Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: SPM Marketing & Communications, LaGrange, Ill.
CLIENT: University of Kansas Hospital, Kansas City
THE CAMPAIGN: Academic medical centers perform unique roles in patient care, from cancer treatment research to drug development. The University of Kansas Hospital shares its success stories in this campaign dubbed “Advancing the Power of Medicine.”
AGENCY/FIRM: Mindgruve, San Diego
CLIENT/CAMPAIGN: MDVIP: “National Doctors’ Day”
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