This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Advocacy, Community Outreach Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Anderson DDB, Toronto
CLIENT: FASworld, Toronto
THE CAMPAIGN: Love. Hope. Joy. Are there many stronger words expectant mothers can express? Don't drink during pregnancy and women can prevent fetal alcohol syndrome disorders. They're 100% preventable. That's the message in this series of ads literally focused on the “baby bump.”
AGENCY/FIRM: Digitas Health LifeBrands, London
CLIENT/CAMPAIGN: Connecting Nurses: “Care Challenge”
AGENCY/FIRM: BPN, New York
CLIENT/CAMPAIGN: Romanian Red Cross: “Life Saving App”
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