This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Insurers, Community Outreach Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Eric Mower and Associates, Syracuse, N.Y.
CLIENT: Blue Cross and Blue Shield of Western New York
THE CAMPAIGN: Prescription drugs offer powerful relief from pain and discomfort. But the flip side is that painkillers, since they're opiates just like heroin, also can be powerfully addictive. The warning: “Painkillers kill more than pain.”
AGENCY/FIRM: Health Care Service Corp., Chicago
CLIENT/CAMPAIGN: Health Care Service Corp.: “Be Covered”
AGENCY/FIRM: Media Logic, Albany, N.Y.
CLIENT/CAMPAIGN: MVP Healthcare, Schenectady, N.Y.: “Project Go”
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