This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Supplier, Print Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: The Richards Group, Dallas
CLIENT: Miraca Life Sciences, Irving, Texas
THE CAMPAIGN: Quality healthcare is all about collaboration, not just between doctor and patient but among all stakeholders. In this brand repositioning campaign, lab services firm Miraca Life Sciences explains how healthcare providers can know they've found a partner they can trust.
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