This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Suppliers, Patient Education Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: 2e Creative, St. Louis
CLIENT: Siemens Healthcare, Malvern, Pa.
THE CAMPAIGN: Higher breast-tissue density can mean higher cancer risk. Early detection becomes more difficult. The “Breast Density/Destiny” video campaign reminds women that mammography has its limitations, and they need to ask their doctors what can be done to “get a more complete picture of their breast health.”
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