This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Insurers, Patient Education Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Relay Network, Radnor, Pa.
CLIENT: Independence Blue Cross, Philadelphia
THE CAMPAIGN: Americans are spending more time than ever interacting with their smartphones. What better tool to interface with your health plan than an app offering personalized service, a secure, private connection and easy access to health-related information? That's the “IBX Wire.”
AGENCY/FIRM: Pixie Stuff, St. Louis
CLIENT/CAMPAIGN: Centene Corp., St. Louis: “The Adventures of Boingg & Sprockette Health Education Series”
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