This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Providers, Patient Education Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Seiden, New York
CLIENT: New York-Presbyterian Hospital, New York
THE CAMPAIGN: CPR is easy and saves lives. The lesson was simple—CPR is now hands-only and 100 beats per minute. And there's also a simple way to keep pace. Just follow the beat of your favorite tunes on the “Songs to Save a Life By” playlist. Best bet: “Stayin' Alive” by the Bee Gees.
AGENCY/FIRM: Rated i Creative, Santa Monica, Calif.
CLIENT/CAMPAIGN: Stanford Children's Health and Lucile's Packard Children's Hospital, Palo Alto, Calif.: “My Doctor Just Got a New Computer”
AGENCY/FIRM: Laser Spine Institute, Tampa, Fla.
CLIENT/CAMPAIGN: Laser Spine Institute: “Patient Education”
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