This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Insurers, Integrated Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Campbell Mithun, Minneapolis
CLIENT: Wellmark Blue Cross and Blue Shield, Des Moines, Iowa
THE CAMPAIGN: “Nine Days in November” chronicles the agency's run-up to the launch of the ad campaign, at the lowest point for the troubled HealthCare.gov. The ad spots have some fun with the website's foibles and remind consumers that there's more than one place to buy health insurance. Just contact Wellmark.
AGENCY/FIRM: Trail Blazers Marketing & Corporate Partnership, Portland, Ore.
CLIENT/CAMPAIGN: Moda Health, Portland, Ore., and Portland Trail Blazers: “More Than a Name”
AGENCY/FIRM: Weber Shandwick, New York; Media Partnership Corp., Norwalk, Conn.
CLIENT/CAMPAIGN: HealthCare.gov: “Health Insurance Marketplace”
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