This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Providers, Integrated Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: LevLane, Philadelphia
CLIENT: Kennedy Health System/Kennedy Health Alliance, Sewell, N.J.
THE CAMPAIGN: “I'm not a doctor, but I know what I want from one.” That's the opening line in all campaign components. So where should patients go to connect with the best doctors and learn more about their care options? All the information they need is available in one call to Kennedy Health Alliance.
AGENCY/FIRM: SPM Marketing & Communications, LaGrange, Ill.
CLIENT/CAMPAIGN: Dana-Farber/Brigham and Women's Cancer Center, Boston: “You Have Us”
AGENCY/FIRM: 2e Creative, St. Louis
CLIENT/CAMPAIGN: HUPTI (Hampton University Proton Therapy Institute), Hampton, Va.: “Focus Campaign”
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