Healthcare marketing is one of the most regulated sectors in advertising, placing barriers on creativity that don't exist in other categories. Despite the limitations, innovation is flourishing.
This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. The awards honor campaigns that advance provider, insurer, supplier and advocacy group efforts to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.
