This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Providers, Audio Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: LevLane, Philadelphia
CLIENT: Kennedy Health System, Kennedy Health Alliance, Sewell, N.J.
THE CAMPAIGN: “I'm not a doctor, but I know what I want from one.” That's the opening line in testimonials from patients. What they want is a personable physician who might not have all the answers but can connect them with specialists who do.
AGENCY/FIRM: Laughlin Constable, Chicago
CLIENT/CAMPAIGN: CDH Proton Center, Warrenville, Ill.: “Proton Therapy”
AGENCY/FIRM: UCSF Benioff Children's Hospital, Oakland, Calif., marketing department
CLIENT/CAMPAIGN: UCSF Benioff Children's Hospital, San Francisco: “100% Healthy”
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