This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Advocacy, Social Media Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Digitas Health LifeBrands, London
CLIENT: Connecting Nurses
THE CAMPAIGN: “If you really want to change lives, start by sharing one small idea.” That was the “Care Challenge” for nurses worldwide, who shared their ideas via video using their own words in an international competition. Their innovations are now being implemented in more than 130 nations.
AGENCY/FIRM: Blue State Digital, New York
CLIENT/CAMPAIGN: Coalition to Protect America's Health Care: Digital advocacy development and launch campaign
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