This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Insurers, Social Media Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Zig Marketing, Independence, Ohio
CLIENT: United Healthcare, Minnetonka, Minn.
THE CAMPAIGN: There's often nothing more motivating than a dare. That's the principle behind the “Source4Women—We Dare You To…” ads challenging readers to make small healthy choices in their lives. Each month included a different dare. Shared photos showed how people were doing it.
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