This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Providers, Social Media Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: Imaginasium, Green Bay, Wis.
CLIENT: Prevea Health, Green Bay
THE CAMPAIGN: Change some unhealthy habits and lifestyle choices and it could change your life. That's the message from six participants in the “Change Your Game Challenge,” who share their success stories through social media and video posts.
AGENCY/FIRM: Seiden, New York
CLIENT/CAMPAIGN: Health Quest, LaGrangeville, N.Y.: “MyHealthQuest”
AGENCY/FIRM: Rise Interactive, Chicago
CLIENT/CAMPAIGN: NorthShore University HealthSystem, Evanston, Ill.: Patient education-Facebook infographic campaign
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