This year, Modern Healthcare and Advertising Age partnered to create the Healthcare Marketing IMPACT Awards to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Insurers, Video Campaign of the Year, Healthcare Marketing IMPACT Awards
AGENCY/FIRM: North, Portland, Ore.
CLIENT: Cover Oregon
THE CAMPAIGN: “Long Live Oregonians.” That's the name of the campaign and also the riff of guitar-strumming folk singers as they roam Oregon touting the benefits available in the state's health insurance exchange.
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